Hike With Me is an app wanting to create healthier communities by making it easier for people to schedule a hike with one another. After conducting research with their users, the Hike With Me team handed down their findings and business goals so that I could design a user flow that met the users' and business' needs
Date: April 2019
Role: UX Designer
Course: UX Design Techdegree @ Treehouse
From the research, There were two distinct groups of users. They were given the names Joaquin and Shania.
Joaquin is our primary user. A health-conscious, 30-year old male who works at a sales job and wants to schedule hikes with his busy friends. He’s a guy who loves a challenge and pushing himself to take on longer hiking trails.
Shania, our secondary user, is a 24-year old accountant who’s new to exercising and wants to start hiking more. Along the way she hopes to meet active friends that’ll encourage her to stay fit.
The user flow first started out by mapping out the steps Joaquin and Shania would take to reach their goals. The trick was to design a logical pathway for each user to follow in the fewest amount of steps possible. Easier said than done.
After moving, switching, and tweaking the steps, it was off to the sketchbook. This is where the app's functionality starts to take shape. After laying out a ton of ideas, I narrowed things down by highlighting the concepts that were most effective.
Now, my favorite part of the process. It was time to bring the concepts to life through digital wireframing. Each user received features that were tailored to their needs, desires, and motivations.
Joaquin received a scheduling system that gave him the ability to schedule a hike and invite his friends. A route system was also designed to allow him to view different routes with varying difficulties.
Shania was given a way to join a hiking group. In a hiking post, she can see who created the hike, how many people are going, and more information about what the hike will be like. Since she's new, a hiking reminder cheat sheet was made to get her ready for the first hike.
This project taught me how challenging it can be to bridge the gap between business and user. They’re both important to the success of a product, but the only way to accomplish the needs of the business is by focusing on the user first. Through this process, I also learned how to design for two different user groups. Understanding and empathizing with each of their unique needs and circumstances was key to designing a solution that worked for everyone.
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